The core function of this position is to produce content that captures the attention and maximizes the engagement of users in the social media environment. We operate a news platform that has a dedicated user audience and this person must identify stories that will appeal to our readers.
Crafts shareable, engaging social posts on Facebook, Twitter, G+ and other platforms to promote our stories, commentary, videos, and news.
Collaborates with editorial staff to select content for publishing on the basis of relevance, value to the reader, and timing.
Uses analytics software to identify effectiveness, engagement, and reach of social media posts in real time.
Identifies “Viral”-worthy videos and other content that match our editorial goals, and curate this on our site, always keeping in mind our mission and audience.
Optimizes titles for increased engagement on social media platforms.
Integrates social media into the editorial process, i.e. embedding social media within published content
Commits to following social trends and new platforms to help guide the comprehensive social media strategy
Experience building audience engagement on social media, esp. Facebook
Interest in new social media platforms and a desire for constant experimentation
Exceptional written communication skills
Team player with excellent interpersonal/ collaboration skills
Experience with WordPress or other CMS
Exceptional internet research skills to investigate claims on social media
Basic coding skills (HTML5, CSS) a plus
Web design experience a plus
Experience with graphics editors to create memes, gifs, and other images a plus
We value company culture and hold it to a high standard for this reason we try to make work a fun, relaxed and highly productive environment, therefore, we offer:
Healthcare, dental, and vision plans for full-time employees
401 K + company match
Casual work environment
Video games, VR Machine & Employee Lounge with provided snacks
Walking distance to Anthem businesses and restaurants